Reading Time: 7 minutesIf you’ve noticed your website analytics looking odd lately like fewer tracked visits, less reliable source data; you’re not imagining it. More people are rejecting cookies (or never clicking “yes”), and if you haven’t noticed the UK’s rules just shifted under our feet. For companies and marketers, that means your
Reading Time: 4 minutesThe ‘rise’ of AI has undeniably created a shift in the PR and marketing landscape, but it’s not for the reasons many may think. While the technology itself is not new, its public prominence has created a false narrative for businesses, often leading them to make decisions that could ultimately
Reading Time: 4 minutesLet’s face it: event marketing is a beast. You’re juggling a million tasks, from logistics and promotion to engagement and post-event analysis. It’s a high-pressure environment where success hinges on footfall and flawless execution. At dot + del, we get it. We’re a communications agency built by event professionals, for
Reading Time: 3 minutesWow, what a whirlwind of a first quarter it’s been here at dot + del! From returning favourites to exciting new partnerships, we’ve been busy making waves and setting the stage for a fantastic year. Let’s dive into the highlights: January: returning clients + new charity partner We kicked off
Reading Time: 2 minutesToday is Small Business Saturday, a grassroots campaign which encourages consumers to ‘shop local’ and support independent businesses in their communities. This year, it feels more crucial than ever as many small retailers face increasing challenges from inflation, competition from e-commerce giants, and the rising cost of living. The recent
Reading Time: 2 minutesStarting a new concept, service-led marketing agency in a, let’s be frank, a recession is difficult (some might say, maybe a little bonkers?) To do this and to be successful you need, what we like to call in the biz, a “hero” client or two. The ones that take that
Reading Time: 4 minutesIn case you missed it, throughout April we have been sharing weekly updates via our social channels, looking at the top marketing trends this year. We broke down some of these marketing trends from just a few of the many reports we’ve digested so you don’t have to (you’re welcome).
Reading Time: 3 minutesdot + del deliver donation to Glasgow Children’s Hospital Not-for-profit PR and marketing agency, dot + del, has today presented its chosen charity partner, Glasgow Children’s Hospital Charity (GCHC) with a cheque for £8,000. The cash raised marks the end of the 18-month charity partnership between dot + del and
Reading Time: 4 minutesWhen we started dot + del we knew two things immediately: 1) identifying what would set us apart from the competition would be what really mattered and 2) attracting potential clients would follow. We also knew because we wanted to keep our ‘small but mighty’ charm, we would be up
Reading Time: 2 minutesWhere to start with our end-of-year update. We could write about the clients we’ve won or about the amazing work we’ve delivered from Ideal Home Show Scotland (and Christmas!); The Cake & Bake Show and being back at the scene of the Crimecon again this year (to name a few),