Starting a new concept, service-led marketing agency in a, let’s be frank, a recession is difficult (some might say, maybe a little bonkers?) To do this and to be successful you need, what we like to call in the biz, a “hero” client or two. The ones that take that leap of faith when you talk about your vision and say: “ok, we are with you.” In the face of challenges, the ones who treat you with kindness, support you when you need it and, at times, give you a nudge. Without these hero clients we, and we’d suggest all service-led companies, would not survive.

As we enter Q4 of our year 3 –  time flies – we have been reflecting on who some of the heroes have been for dot + del so far. There have been a few and we will acknowledge you all as the end of the year comes closer and closer. But to kick things off, a big champion has been the Merson Group.

Merson Group are a world leading signage company who conceptualise, manufacture, and install signage for a wide range of clients from Tesco to Aston Martin, National Rail to Volvo, and many others all over the UK and Europe. Their HQ is in East Kilbride, with other sites in England and Poland.

Susie and Hayley met the Merson inspirational Chief Customer Service Office Gavin McMurray in their previous roles, and the rest they say is history. In fact, he was the first potential client Susie spoke to about the concept behind dot + del, and he just got it. What’s more, the whole team at Merson Group understand that giving back is imperative in a modern business. This along with the power of a good CSR policy. They loved the fact that, as a Not-For-Profit marketing and communications agency, we give 100% of our profit to charity, and that they have a say in which charity we support each year.

Gavin and their leadership team champion the benefits of our vision and mission. We believe it’s because, like us, Merson is innovative, authentic and passionate about delivering excellence. That is a good place to start for all businesses.

The team at dot + del have learned so much from the team at Merson, and their unrelenting focus on attention to detail, inspiring design, and above all, their kindness. We simply could not do what we do and support our chosen charity partners without amazing client heroes like Merson Group. So, from our team to yours, thank you.