Let’s face it: event marketing is a beast. You’re juggling a million tasks, from logistics and promotion to engagement and post-event analysis. It’s a high-pressure environment where success hinges on footfall and flawless execution.
At dot + del, we get it. We’re a communications agency built by event professionals, for event professionals. We’re here to offer the support you need to not only succeed but excel – and to do it all while making a real difference.
The Event Marketing Tightrope
Do you ever feel like you’re on a tightrope? Constantly balancing competing priorities, tight deadlines, and the pressure to deliver exceptional results? You’re probably nodding your head right now. The event marketing tightrope is real. Here’s just a short list of the common pitfalls we see:
- Burnout: The sheer volume of work leads to stretched teams and decreased creativity.
- Missed Opportunities: In the rush, crucial details get overlooked, impacting attendee experience or ROI.
- Lack of Innovation: Sticking to the same old playbook because there’s no time to explore new ideas.
- Data Overwhelm: Collecting data is one thing; analysing it effectively to drive future decisions is another.
dot + del: Your Event Marketing Partner
At dot + del, we’re not just another agency. We’re an extension of your team, bringing expertise, passion, and a commitment to excellence to every project. We understand the nuances of event marketing because we’ve lived them.
What Makes Us Different?
- Focused Expertise: We specialise in events and event marketing. It’s not just one service we offer; it’s our core competency.
- Proactive Problem Solvers: We’re not just order-takers; we anticipate challenges and offer solutions before they become problems.
- Creative Collaborators: We bring fresh ideas and innovative strategies to help your events stand out.
- Data-Driven Approach: We understand data is currency. That’s why we track key metrics, analyse results, and provide actionable insights to optimise future events.
- No Job Too Big or Too Small: From scanning tickets to delivering national ticket offers and crafting comprehensive event marketing strategies, we’ve got you covered. We’re here to get stuck in and support you at every level.
- A Cause You Can Get Behind: And here’s the best part: 100% of our profits go to charity. This year, we’re proud to support Bowel Cancer UK. So, by partnering with us, you’re not just delivering exceptional events; you’re contributing to a vital cause.
Our Event Marketing Success Stories
We’ve had the privilege of working with some fantastic clients on incredible events. Here are a few examples:
Ideal Home Show Scotland: Since 2022, we’ve been a trusted partner of the Ideal Home Show Scotland, playing a pivotal role in driving attendance, enhancing visitor engagement, and securing the show’s continued success as a leading home and interiors event. We’ve secured and managed valuable media partnerships with Reach PLC; Go Radio; and STV, as well as successfully delivering sponsorship from BoConcept and Arnold Clark. We’ve also expertly organised and liaised with agents regarding talent interviews and provided on-site support.
DogFest: For two consecutive years, we fuelled DogFest’s success by arranging on-site broadcast coverage, managing media and partnership relationships, securing influencers and celebrity involvement, providing social media management and driving ticket sales through strategic offers and competitions.
Global Entertainment Awards: From 2022 and continuing through 2025, we’ve been pleased to contribute to the Global Entertainment Awards. Our responsibilities have included managing and growing their social media channels (with a particular focus on LinkedIn and Instagram), drafting and distributing press releases to a global audience, and working closely with the production team to ensure seamless event execution. We also wrote and delivered the awards ceremony script and provided floor management during the awards ceremony itself.
Don’t Just Take Us At Our Word
“Just wanted to drop you a quick note to say a huge thank you for the work you and the team put into IHS Scotland – you are an integral part of the team and always deliver for us. It’s lovely to be able to work with a team so dedicated, lovely, hard-working and fun.”
Rob Nathan, Ideal Home Show Scotland
“Commitment combined with understanding. Learning to enable spot on execution. And most importantly, humour under stress. Hayley and Susie, from dot + del are a central and crucial part of the Global Entertainment Awards family.”
Tim Cole, Global Entertainment Awards
“Absolute pleasure to have you working with us again this year Hayley! Please thank your team for all their hard work.”
Martha Musgrove, DogFest
“Firstly, thank you for all the incredible work you and Susie have done on this year’s DogFest campaign. It was fantastic to end the series with The One Show feature! Thank you again.”
Stephanie Smith, DogFest
Let’s Talk
If you’re an event marketing manager, head of marketing, or a senior decision-maker looking for reliable, experienced, and passionate event marketing support, we’d love to hear from you.
Let’s discuss how dot + del can help you achieve your event goals while making a positive impact.