Reading Time: 7 minutesIf you’ve noticed your website analytics looking odd lately like fewer tracked visits, less reliable source data; you’re not imagining it. More people are rejecting cookies (or never clicking “yes”), and if you haven’t noticed the UK’s rules just shifted under our feet. For companies
Reading Time: 3 minutesA quick summary: A stuffed toy dog (left behind in the laundry of the hotel in Perth) has been turned into an authentic, low-key but highly effective social campaign. It shows how a brand can uphold service values while adding personality that feels genuine, not
Reading Time: 2 minutesThis week, I attended the inaugural UK Insights Forum hosted by the Global Entertainment Marketing Awards in London’s trendy Soho. After years of keeping a low profile at industry events, I was reminded why these forums matter. Sitting alongside marketing professionals across film, TV, games,
Reading Time: 2 minutesIf you’ve opened Facebook recently and felt… off, you’re not alone. You’re not imagining it. Your feed has changed. It’s harder to find the people you know, the causes you care about, and the pages you chose to follow. Instead? You’re met with a seemingly
Reading Time: 4 minutesThe ‘rise’ of AI has undeniably created a shift in the PR and marketing landscape, but it’s not for the reasons many may think. While the technology itself is not new, its public prominence has created a false narrative for businesses, often leading them to
Reading Time: 4 minutesLet’s face it: event marketing is a beast. You’re juggling a million tasks, from logistics and promotion to engagement and post-event analysis. It’s a high-pressure environment where success hinges on footfall and flawless execution. At dot + del, we get it. We’re a communications agency
Reading Time: 4 minutesApril Fools’ Day. A day for pranks, gags, and brands inexplicably abandoning their carefully crafted personas for a cheap laugh. It’s a tradition that, frankly, feels more like a digital relic than a fun celebration. In an age where authenticity reigns supreme, brands pandering to
Reading Time: 2 minutesToday is Small Business Saturday, a grassroots campaign which encourages consumers to ‘shop local’ and support independent businesses in their communities. This year, it feels more crucial than ever as many small retailers face increasing challenges from inflation, competition from e-commerce giants, and the rising
Reading Time: 4 minutesIn case you missed it, throughout April we have been sharing weekly updates via our social channels, looking at the top marketing trends this year. We broke down some of these marketing trends from just a few of the many reports we’ve digested so you
Reading Time: 4 minutesWhen we started dot + del we knew two things immediately: 1) identifying what would set us apart from the competition would be what really mattered and 2) attracting potential clients would follow. We also knew because we wanted to keep our ‘small but mighty’