wyre

2025

Wyre is a UK-based EV provider, helping businesses and employees access electric vehicles through a tax-efficient salary sacrifice scheme. Operating in a complex and highly regulated space, Wyre’s challenge was to make a technical financial product feel clear, credible and desirable.

the dilemma

  • Launch a new brand identity in a crowded EV and employee benefits market

  • Communicate a complex financial and tax-based product in a way that felt simple and accessible

  • Differentiate Wyre in a crowded EV and benefits market

  • Position the brand as a premium, lifestyle-led service, not just a technical solution

  • Speak to multiple audiences (footballers, professionals, SMEs) without diluting the message

  • Build trust while driving awareness and engagement

delivering

01

strategy

We build clear, insight-led plans that help you understand your audience and communicate with impact.

01

strategy

We build clear, insight-led plans that help you understand your audience and communicate with impact.

01

strategy

We build clear, insight-led plans that help you understand your audience and communicate with impact.

02

communications

We craft and share your story across every channel: PR, digital, and social.

02

communications

We craft and share your story across every channel: PR, digital, and social.

02

communications

We craft and share your story across every channel: PR, digital, and social.

03

content

We bring your message to life through creative campaigns, storytelling, and experiences that engage.

03

content

We bring your message to life through creative campaigns, storytelling, and experiences that engage.

03

content

We bring your message to life through creative campaigns, storytelling, and experiences that engage.

04

partnerships

We connect you with the right voices, collaborators, and communities to grow your reach.

04

partnerships

We connect you with the right voices, collaborators, and communities to grow your reach.

04

partnerships

We connect you with the right voices, collaborators, and communities to grow your reach.

dazzling

  • Bolstered Wyre's presence; supporting the brand to mature into a confident and credible voice in the EV space

  • Clear identification of high-performing conversion audiences

  • Strong engagement performance from human-first, football-led storytelling

  • 5.42% LinkedIn engagement rate (industry benchmark: 2–4%)

  • 179 new organic LinkedIn followers during our partnership

  • 439 new Meta followers generated organically (no ad spend)

want to work with us?

Don't by shy, get in touch with us even if it's just for a natter!