
wyre
2025
Wyre is a UK-based EV provider, helping businesses and employees access electric vehicles through a tax-efficient salary sacrifice scheme. Operating in a complex and highly regulated space, Wyre’s challenge was to make a technical financial product feel clear, credible and desirable.
the dilemma
Launch a new brand identity in a crowded EV and employee benefits market
Communicate a complex financial and tax-based product in a way that felt simple and accessible
Differentiate Wyre in a crowded EV and benefits market
Position the brand as a premium, lifestyle-led service, not just a technical solution
Speak to multiple audiences (footballers, professionals, SMEs) without diluting the message
Build trust while driving awareness and engagement
delivering
dazzling
TBC
want to work with us?
Don't by shy, get in touch with us even if it's just for a natter!




