Image of dot + del team at the Merson Group VAR stand

merson group

2022 to 2025

Trading since 1938 and with sites in Glasgow and Basildon in the UK and Wlocklawek in Poland, Merson Group have a global footprint when it comes to signage. Servicing clients such as Aston Martin, Sainsbury’s, and Network Rail, Merson Group have a history of providing high quality signage and wayfinding solutions for a myriad of clients across several sectors.

the dilemma

Increase brand visibility for a global signage business operating across multiple markets
Clearly communicate heritage, scale and expertise in a complex, technical sector
Position Merson as a leader in signage and wayfinding, not just a supplier
Ensure consistent messaging for a diverse client base, from luxury automotive to public infrastructure

delivering

strategy

We build clear, insight-led plans that help you understand your audience and communicate with impact.

strategy

We build clear, insight-led plans that help you understand your audience and communicate with impact.

strategy

We build clear, insight-led plans that help you understand your audience and communicate with impact.

communications

We craft and share your story across every channel: PR, digital, and social.

communications

We craft and share your story across every channel: PR, digital, and social.

communications

We craft and share your story across every channel: PR, digital, and social.

content

We bring your message to life through creative campaigns, storytelling, and experiences that engage.

content

We bring your message to life through creative campaigns, storytelling, and experiences that engage.

content

We bring your message to life through creative campaigns, storytelling, and experiences that engage.

partnerships

We connect you with the right voices, collaborators, and communities to grow your reach.

partnerships

We connect you with the right voices, collaborators, and communities to grow your reach.

partnerships

We connect you with the right voices, collaborators, and communities to grow your reach.

events

We bring years of experience working across events and festivals (big and small), supporting everything from strategic planning to on-the-ground delivery.

events

We bring years of experience working across events and festivals (big and small), supporting everything from strategic planning to on-the-ground delivery.

events

We bring years of experience working across events and festivals (big and small), supporting everything from strategic planning to on-the-ground delivery.

dazzling

4 year relationship
8,148,438 OTS (opportunities to see) in key titles such as The Scotsman, Business Insider (Daily Record), Airports International and more
VIP event guest lists: including securing guest speaker Peter Kyle MP (Secretary of State for Science, Innovation + Technology)
15.7% organic increase in Instagram audience without spend

want to work with us?

Don't by shy, get in touch with us even if it's just for a natter!